brand

When brands align: Ford, Nike, Zappos, SUMO Salad

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Successful organisations align the customer, corporate and employer brands and experiences to increase alignment to and engagement with the brand, and empower employees to deliver consistently against the brand. Research indicates that such organisations boost performance-related business outcomes by 240%1 Most organisations will have an brand idea or rally-call that sums up the promise the organisation is making […]

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Revitalise Your Brand

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Balance consistency and evolution Brands should be developed as long-term assets to the company and for long-term relationships with customers and employees. Consistency is key. On the other end of the scale, complacency is dangerous. Brands need to evolve over time to accommodate business growth, new customers and employees, market changes and so forth.  It’s

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What experience do you deliver across every area of the marketing mix?

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8. Your brand-customer experience Each area of the brand-customer experience or marketing mix contributes to your objectives – Product, range, packaging and innovation cycle – Service proposition and innovation cycle – Price and promotional pricing – Place/Distribution – Place/Store & Online environments – People – Process What do you need to do differently in order to achieve your

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Does your brand identity help or hinder achieving your objectives?

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7. Brand identity Your brand identity can have a significant influence on achieving your objectives or not.  Firstly, it needs to reflect your brand idea. Colours, shapes, fonts, imagery, tone of voice and language, sensory experience and your name all say something about your brand, Make sure it represents what your brand stand for to customers,

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How does your brand positioning drive objectives?

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6. What is your distinctive, relevant and compelling brand idea that drives everything you are, say and do? Building upon your proposition, your brand positioning will help you create a unique image in people’s minds. Look at customer values and competitors to identify the space your brand can occupy. Define your purpose and values that

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Fuelling greatness for SUMO means employee wellbeing at the heart of the brand

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We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we’ve used this as a case study to prove the point.  http://www.first5000.com.au/blog/put-employee-well-heart-brand-healtheir-results/ Full blog here: Embedding employee wellbeing

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Reasons why and ways how to talk to people vs relying solely on data

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Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business

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We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business.  http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as the means by

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How good is your promise?

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We build brand promises that people want to keep.  What do we mean by this?  For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every

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