employer brand

Meet rational, emotional & societal needs to drive brand performance

  Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance.  The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent), […]

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Purpose & values need to be lived to deliver against your brand promise

Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and empowering them to do so.  Some startling statistics from Gallup and Great Places to Work indicate that over 50% of managers and 60% employees don’t know what their company stands

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The missing link to customer retention is your employer brand

Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise

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How healthy is your brand? #6

What does this mean?  1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer

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How healthy is your brand? #4

Be distinctive. Be meaningful. Be consistent. A #healthybrand has a distinctive brand identity – naming and architecture; visual, verbal, sensorial and behavioural identity – that reflects what you stand for and is consistently represented across everything you are say and do. So that people can easily find your brand amongst the clutter, associate meaning and

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How healthy is your brand? #2

In a world where we’re overloaded with choice and bombarded with 1000s of messages across a proliferation of media channels, alignment of people and brands is key for healthy business results. Gallup research indicates that when consumers are aligned with a brand they give it twice as much share of wallet vs those not aligned. A

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How healthy is your brand? #1

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

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Gain brand momentum by engaging employees

Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum

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Purpose aligned and experience integrated

‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/

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