action

Turn strategy into actions to achieve your objectives

12. Activities, action targets, timing and responsibilities Once you’ve agreed on objectives, priority strategies and investment, you can develop your activity plan: – Customer segment and strategy – What are the activities you need to do?  – What are your action targets? – What is the timing?  – Who is responsible?  Example: Awareness, engagement and community building […]

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Activating employees as authentic brand influencers

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for

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The great undo. Our perspective on 'being healthy' towards 2020

As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has

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