businessstrategy Archives - The Healthy Brand Company

CareFlight: Building brand reputation and trust

Leave a Comment / alignment, brand, brand strategy, consumer understanding, customer understanding, employer brand, engagement, government, purpose & values, research, strategy, trust, workshop / By Rachel Bevans

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight […]

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IQumulate: Building a sustainable business and brand

Leave a Comment / alignment, brand, brand strategy, business strategy, Covid-19, culture, customer experience, customer understanding, employee experience, employer brand, engagement, purpose & values, trust / By Rachel Bevans

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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IQumulate: Empowerment, trust and agility

Leave a Comment / alignment, brand, business strategy, Covid-19, culture, customer understanding, employer brand, engagement, purpose & values, trust / By Rachel Bevans

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

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Les Mills: Uncertainty provides opportunity

Leave a Comment / alignment, brand, brand strategy, Covid-19, culture, customer understanding, employer brand, engagement, fitness & wellness, health, health, fitness & wellness, purpose & values / By Rachel Bevans

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

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Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

Leave a Comment / brand, brand strategy, employer brand, government, health, fitness & wellness, purpose & values, strategy / By Rachel Bevans

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set

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The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Leave a Comment / brand, brand strategy, consumer understanding, employer brand, marketing, purpose & values, research, strategy / By Rachel Bevans

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Drives Long-term Value With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

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In it for the long term: business, brand and marketing strategy

Leave a Comment / brand, communication, customer experience, customer understanding, employer brand, engagement, marketing, marketing planning, strategy / By Rachel Bevans

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

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