Today is International Women's Day. There's a range of things you can do to encourage and celebrate women here:https://wwwinternationalwomensday.com/BeBold We believe in diversity, individuality, equality and unity.We don't seek to tip the scales the other way. We simply encourage and celebrate women to be themselves, stand up...

Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%.With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1...

Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...

What does this mean?  1. Everything sings from the same hymn sheet - driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test...

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points:1) involve all audiences to make sure you're seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and...