2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in, […]
Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »
First appearing in First5000 Why are humans orchestrating less than optimal human experiences? Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than
Be more human: The human centric organisation and experiences Read More »
Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were
The power of alignment: employee and company purpose and values Read More »
Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the value of a single data ecosystem technology – that integrates internal and external, structured and unstructured data, from legacy systems and new technologies, in real-time, with data protections – in
One Brand. One Experience. One Data Ecosystem Technology Platform Read More »
A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around values. Not
The value of values Read More »
A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched in January. Employer-employee: the most trusted relationship Of all
Do your employees trust you? Read More »
Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter innovation cycles, changing customer expectations and needs,
Aligning people and brands when everything is changing Read More »
New research from Weber Shandwick indicates that just 19% employees strongly agree that “what my employer portrays about itself publicly matches what it’s like to work there”, while 7% strongly disagree and 74% are either not sure or do not feel strongly either way. The article is excellent from employer brand and employee engagement perspective.
We spoke to First 5000 about the importance of and difference between Employer brand and Corporate culture. http://www.first5000.com.au/blog/attract-best-talent-building-culture-brand/
Employer brand or Corporate culture… what's the difference? Read More »
10. Employees Are your employees aligned to and engaged with your brand? Do they understand the brand values and idea, and how it drives everything they do and say on an everyday basis? Do they have the capabilities, tools, environment and empowerment to deliver against the brand and towards your objectives? Is your culture designed for employees to thrive? Revisit
Are your employees geared to deliver objectives? Read More »
