Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter...

We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise. Read more:http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/Read the full story here:Employing new staff is one of the five top strategies...

Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value.With that level of impact,...