employerbrand

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June […]

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great place to work

A great place to work includes contingent workforce employees

Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

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employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

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The Future is Bright for Business and Brands: Optimism makes life better

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

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optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

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The Future is Bright for Business and Brands: Optimism Attracts

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve

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Optimism

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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Be more human: The human centric organisation and experiences

First appearing in First5000 Why are humans orchestrating less than optimal human experiences?  Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than

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The power of alignment: employee and company purpose and values

Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were

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