employerbrand

Purpose & values need to be lived to deliver against your brand promise

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Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and empowering them to do so.  Some startling statistics from Gallup and Great Places to Work indicate that over 50% of managers and 60% employees don’t know what their company stands […]

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The missing link to customer retention is your employer brand

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Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise

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How healthy is your brand? #6

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What does this mean?  1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer

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How healthy is your brand? #1

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The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

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Activating employees as authentic brand influencers

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Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for

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The team that brands together, stands together

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Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.

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