innovation

purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June […]

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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Innovation & Creativity: a strategic investment

Innovation and creativity are a strategic investment. Beware of spending time and money on pretty, shiny and/or new things with no strategic foundation or direction.  I have chosen my words very carefully. There is a distinct difference between investing and spending (wasting) money.  Marketing should always be an investment vs budget or spend. But I have

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