vision

The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about […]

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optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

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long term brand building

In it for the long term: business, brand and marketing strategy

Leave a Comment / brand, communication, customer experience, customer understanding, employer brand, engagement, marketing, marketing planning, strategy / By

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

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The future's so bright, you gotta wear shades

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After a few weeks of ‘heavy’ conversation about aligning values across brands and integrating the total brand experience across touch-points, this week is a bit lighter. And brighter. And gives me license for a bit of shameless self-promotion. They say that ‘healthy vision can be restored through simple exercises, using only your eyes and a

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