Rachel Bevans

integrated wellbeing framework

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set […]

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brand alignment equity reputation trust

Building trust in uncertainty calls for alignment

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity

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remote work, ways to do research, workshops, strategy

Find another way: remote work, workshops and research

Your brand can’t afford to avoid strategic and long-term brand-building for cost issues or whilst waiting it out for challenges to rectify. Within the parameters of remote work, there are ways to manage research, workshops and strategy, as long as you take the challenges into account throughout the process. As published in First 5000, Australia’s

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The Future is Bright for Business and Brands: Optimism makes life better

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

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optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

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The Future is Bright for Business and Brands: Optimism Attracts

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve

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Optimism

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands.  Optimism Drives Long-term Value   With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

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10 themes driving brands and business into 2020 and beyond

Reset: 10 Themes Driving Brands & Business into the Next Decade

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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long term brand building

In it for the long term: business, brand and marketing strategy

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

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The agile, evolving organisation needs a living, evolving data ecosystem

The agile and evolving organisation needs a living, evolving data ecosystem to deliver seamless customer experiences, employee experiences, supply chain integration, M&A integration and speed to market innovation. This article appeared first in First 5000. Leaders of high-performing organisations recognise that adaptability and connectivity are keys to long-term success in today’s rapidly changing, global environment.

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