Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver […]
Every one delivers brand Read More »
The less we are in control of our brand and the environment in which we operate, the more we need a compelling, aligned brand as a guiding light that drives our business and that all our audiences buy into. Is 2017 the year to put your brand in the drivers seat? Discover more bit.ly/THBC_TPO1
Brand navigates change Read More »
Employing new staff is one of the five top strategies for growth in 20171. The challenge is attracting employees right for your business, retaining and engaging them to deliver the experience that customers expect. We spoke to First5000 about building your employer brand for growth. (insert link) Full Blog: To grow you need people. To
Employer branding for growth Read More »
Today is International Women’s Day. There’s a range of things you can do to encourage and celebrate women here: https://wwwinternationalwomensday.com/BeBold We believe in diversity, individuality, equality and unity. We don’t seek to tip the scales the other way. We simply encourage and celebrate women to be themselves, stand up for what they believe in and
#BeBoldForChange #IWD2017 Read More »
When employer, customer and corporate brands are aligned, investment in people, brands, marketing, communications and experiences is maximised. Is your brand designed to maximize investment? Discover more bit.ly/THBC_TPO1
Brand maximises investment Read More »
Digital transformation, data collection, delivering increasingly individual customer, employee and stakeholder experiences across expanding number of touch-points. Is your brand ready to face the big business issues? Discover more bit.ly/THBC_TPO1
Brand facilitates digital transformation Read More »
Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future. Is your brand ready to help your business get ahead? Discover more bit.ly/THBC_TPO1
Brand drives acquisition, retention and engagement Read More »
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you
In the face of divisive beliefs and behaviour, brands bring unity Read More »
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%. With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1
Brand drives performance by 240% Read More »
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned. Do you need to review your brand? Discover more bit.ly/THBC_TPO1
How brand delivers 36% growth Read More »
