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IQumulate: Empowerment, trust and agility

Leave a Comment / alignment, brand, business strategy, Covid-19, culture, customer understanding, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short […]

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Les Mills: Uncertainty provides opportunity

Leave a Comment / alignment, brand, brand strategy, Covid-19, culture, customer understanding, employer brand, engagement, fitness & wellness, health, health, fitness & wellness, purpose & values / By

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

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Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

Leave a Comment / behaviourchange, brand, education, health, fitness & wellness, social media / By

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With the Weight Watchers brand suffering from ‘brown paper bag’

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The great undo. Our perspective on 'being healthy' towards 2020

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As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has

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Aligning values vs corporate cloning

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It’s not new news, the use of performance-enhancing drugs, whether in sport, at work or at play. We tend to hear more about the repercussions when pushed too far, too high, for too long – putting health, wealth, relationships and reputation at risk for the individual and the company.   http://m.guardian.co.uk/commentisfree/2012/oct/12/adderall-new-york-capitalism No this is not

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