Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out what’s important to them, your brand relationship will be stronger […]
Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension in your life, to solve
Are the lazy days of technology over? Read More »
Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top! http://www.psfk.com/2014/04/david-howitt-heed-your-call.html
CEO of the Future: Commercial and Compassionate Read More »
After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au ‘health insurance with a healthy attitude’. Although it seems I’m slightly behind the eight ball – they
#healthybrand: health.com.au is Uncomplexicated Read More »
I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price
#healthybrand: youi get me. youi get marketing. Read More »
The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the
The great undo: The Healthy Workplace Read More »
Aunty Rach is all too familiar with the Smiggle brand. As kids, we tested our pester power on Crayola. Now it’s Smiggle that brings kudos to kids and sharing/swapping to the playground. What a great brand idea. A gap in the market spotted, a highly involved niche target market, a colourful variety of products, touch
#healthybrand: Aussie brand Smiggle goes global Read More »
It’s a beautiful day of 30 degrees and the Friday before the long weekend. I just visited a very healthy brand company. OK so its a health and wellbeing business. But that doesn’t mean it’s naturally healthy. Or does it? The service was family friendly, genuinely caring, calm and relaxing – from reception through to
#healthybrand A delightful experience for the long weekend… Read More »
