Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and responsible business.
brand
How healthy is your brand? #3
A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives ...
alignment
How healthy is your brand? #2
In a world where we’re overloaded with choice and bombarded with 1000s of messages across a proliferation of media channels, alignment of people and brands is ...
alignment
How healthy is your brand? #1
The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing ...
alignment
Gain brand momentum by engaging employees
Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup ...
alignment
Purpose aligned and experience integrated
‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must ...
brand
Why is there a Hills for every home?
We’re a nostalgic fan of the iconic Hills Hoist, one of the foundation products of Hills Home Living – having grown up with, swung around on and ...
alignment
Activating employees as authentic brand influencers
Brand reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ...
education
Education is more powerful than medication: 10 critical factors for healthy fat loss
I was fortunate to have attended and presented at FILEX 2016 Convention in Melbourne over the weekend. Imagine being surrounded by the energy of 2000 ...
brand
The team that brands together, stands together
Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and responsible business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.