06 Sep How healthy is your brand? #5
A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem.
Inspiring creative and media to engage consumers, employees and key stakeholders across the marketing and media mix, to meet commercial objectives.
For example Axe/Lynx solves a problem of confidence from a product (sweat) and consumer perspective (get the girl).
Ford solves a problem of progression from a product (car running costs) and consumer (get ahead in life).