Rachel Bevans

employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

Leave a Comment / culture, employee experience, employee value proposition, employer brand, engagement, purpose & values, research, strategy / By

Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with […]

Build an employee value proposition to attract, retain, engage the right talent Read More »

CareFlight: Building brand reputation and trust

Leave a Comment / alignment, brand, brand strategy, consumer understanding, customer understanding, employer brand, engagement, government, purpose & values, research, strategy, trust, workshop / By

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight

CareFlight: Building brand reputation and trust Read More »

IQumulate: Building a sustainable business and brand

Leave a Comment / alignment, brand, brand strategy, business strategy, Covid-19, culture, customer experience, customer understanding, employee experience, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

IQumulate: Building a sustainable business and brand Read More »

IQumulate: Empowerment, trust and agility

Leave a Comment / alignment, brand, business strategy, Covid-19, culture, customer understanding, employer brand, engagement, purpose & values, trust / By

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

IQumulate: Empowerment, trust and agility Read More »

Les Mills: Uncertainty provides opportunity

Leave a Comment / alignment, brand, brand strategy, Covid-19, culture, customer understanding, employer brand, engagement, fitness & wellness, health, health, fitness & wellness, purpose & values / By

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

Les Mills: Uncertainty provides opportunity Read More »

integrated wellbeing framework

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

Leave a Comment / brand, brand strategy, employer brand, government, health, fitness & wellness, purpose & values, strategy / By

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework Read More »

brand alignment equity reputation trust

Building trust in uncertainty calls for alignment

Leave a Comment / alignment, brand, brand strategy, communication, customer experience, employee experience, employer brand, experience, marketing, marketing planning, purpose & values, strategy, trust / By

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity

Building trust in uncertainty calls for alignment Read More »

remote work, ways to do research, workshops, strategy

Find another way: remote work, workshops and research

Leave a Comment / alignment, brand, brand strategy, research, strategy, workshop / By

Your brand can’t afford to avoid strategic and long-term brand-building for cost issues or whilst waiting it out for challenges to rectify. Within the parameters of remote work, there are ways to manage research, workshops and strategy, as long as you take the challenges into account throughout the process. As published in First 5000, Australia’s

Find another way: remote work, workshops and research Read More »

The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

The Future is Bright for Business and Brands: Optimism makes life better Read More »

optimism lens

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses.  Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

The Future is Bright for Business and Brands: Through the Lens of Optimism Read More »

Scroll to Top