brand strategy Archives - Page 2 of 2 - The Healthy Brand Company

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework

1 Comment / brand, brand strategy, employer brand, government, health, fitness & wellness, purpose & values, strategy / By Rachel Bevans

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set

Time to Thrive: Creating the Future through an Integrated Wellbeing Framework Read More »

Building trust in uncertainty calls for alignment

Leave a Comment / alignment, brand, brand strategy, communication, customer experience, employee experience, employer brand, experience, marketing, marketing planning, purpose & values, strategy, trust / By Rachel Bevans

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity

Building trust in uncertainty calls for alignment Read More »

Find another way: remote work, workshops and research

Leave a Comment / alignment, brand, brand strategy, research, strategy, workshop / By Rachel Bevans

Your brand can’t afford to avoid strategic and long-term brand-building for cost issues or whilst waiting it out for challenges to rectify. Within the parameters of remote work, there are ways to manage research, workshops and strategy, as long as you take the challenges into account throughout the process. As published in First 5000, Australia’s

Find another way: remote work, workshops and research Read More »

The Future is Bright for Business and Brands: Optimism makes life better

Leave a Comment / alignment, brand, brand strategy, consumer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, trust / By Rachel Bevans

Part 4 of 4 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. When times are tough, businesses and brands can drive optimism by: helping people feel better about themselves and their lives; and helping people feel better about

The Future is Bright for Business and Brands: Optimism makes life better Read More »

The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By Rachel Bevans

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

The Future is Bright for Business and Brands: Through the Lens of Optimism Read More »

The Future is Bright for Business and Brands: Optimism Attracts

Leave a Comment / brand, brand strategy, employer brand, strategy / By Rachel Bevans

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Attracts In building brands that attract, retain and engage customers, employees and stakeholders to drive business results and raise brand value, we seek to achieve

The Future is Bright for Business and Brands: Optimism Attracts Read More »

The Future is Bright for Business and Brands: Optimism Drives Long-term Value

Leave a Comment / brand, brand strategy, consumer understanding, employer brand, marketing, purpose & values, research, strategy / By Rachel Bevans

Part 1 of 3 in “The Future is Bright for Business and Brands”, a thought piece for First 5000 on the importance of optimism in building business and brands. Optimism Drives Long-term Value With communities, the environment and the economy all negatively impacted by recent events, the outlook to the start of 2020 in

The Future is Bright for Business and Brands: Optimism Drives Long-term Value Read More »

Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By Rachel Bevans

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

Reset: 10 Themes Driving Brands & Business into the Next Decade Read More »