customer experience Archives - The Healthy Brand Company

From Division to Cohesion: Aligning people, brands and business

Leave a Comment / alignment, brand, brand strategy, business strategy, consumer understanding, culture, customer experience, employee experience, employee value proposition, employer brand, purpose & values, strategy, sustainability, sustainable business, trust / By Rachel Bevans

Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles […]

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The cost of focussing on customer acquisition

Leave a Comment / brand, brand strategy, business strategy, consumer understanding, customer experience, customer journey, customer service, customer understanding, customer value proposition, employee experience, marketing, marketing planning, price, research, strategy, sustainable business / By Rachel Bevans

Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package

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Mind the gap: when people, brand and business are disconnected

Leave a Comment / alignment, brand, brand identity, brand strategy, business strategy, communication, consumer understanding, customer experience, customer understanding, customer value proposition, employee experience, employee value proposition, employer brand, marketing, purpose & values, research, strategy, sustainable business, trust / By Rachel Bevans

Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight

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IQumulate: Building a sustainable business and brand

Leave a Comment / alignment, brand, brand strategy, business strategy, Covid-19, culture, customer experience, customer understanding, employee experience, employer brand, engagement, purpose & values, trust / By Rachel Bevans

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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Building trust in uncertainty calls for alignment

Leave a Comment / alignment, brand, brand strategy, communication, customer experience, employee experience, employer brand, experience, marketing, marketing planning, purpose & values, strategy, trust / By Rachel Bevans

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity

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The Future is Bright for Business and Brands: Through the Lens of Optimism

Leave a Comment / alignment, brand, brand strategy, consumer understanding, culture, customer experience, customer understanding, employee experience, employer brand, marketing planning, purpose & values, research, strategy, workshop / By Rachel Bevans

Part 3 of 3 on the importance of optimism in building brands and business, written for and appearing first in First 5000, the professional network for Australian mid-sized businesses. Look at your business and brand through the lens of optimism Working with Mid-sized Businesses and the larger end of Small Businesses, I understand that the

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Reset: 10 Themes Driving Brands & Business into the Next Decade

Leave a Comment / alignment, brand, brand identity, brand strategy, communication, consumer understanding, CSR, culture, customer experience, customer understanding, data strategy, employee experience, employer brand, future organisation, innovation, marketing planning, purpose & values, research, strategy, trust, workshop / By Rachel Bevans

2020 is the dawn of a new decade. Rachel Bevans explores the top ten themes driving brands and business from the last decade into the next one. Written for First 5000 Introduction For many, 2019 has been in limbo. There have been organisation shake-ups, projects stalling and brands standing up for what they believe in,

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In it for the long term: business, brand and marketing strategy

Leave a Comment / brand, communication, customer experience, customer understanding, employer brand, engagement, marketing, marketing planning, strategy / By Rachel Bevans

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of

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The agile, evolving organisation needs a living, evolving data ecosystem

Leave a Comment / customer experience, data, data strategy, employee experience, future organisation, innovation, technology / By Rachel Bevans

The agile and evolving organisation needs a living, evolving data ecosystem to deliver seamless customer experiences, employee experiences, supply chain integration, M&A integration and speed to market innovation. This article appeared first in First 5000. Leaders of high-performing organisations recognise that adaptability and connectivity are keys to long-term success in today’s rapidly changing, global environment.

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Be more human: The human centric organisation and experiences

Leave a Comment / alignment, brand, culture, customer experience, employee experience, employer brand, purpose & values, strategy / By Rachel Bevans

First appearing in First5000 Why are humans orchestrating less than optimal human experiences? Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than

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