Definition We define the employer brand as how people perceive and experience the organisation as an employer. It is not just for employees but customers, investors, communities and society as a whole. Some organisations just think about it in terms of recruitment advertising – we don’t. It is the employee value proposition (promise) and experience
Why Your Organisation Needs an Employer Brand Read More »
In most M&A integrations, the financial model gets all the attention while the brand becomes a redesign project after the fact. According to a study analysing over 40,000 acquisitions across 40 years, 70% to 75% of deals fail to achieve their stated objectives, with strategic misalignment posing a risk throughout the deal lifecycle. Intentionally using
M&A: ESTABLISH GOALPOSTS FOR ALIGNMENT EARLY Read More »
For many businesses we work with, recognition tends to score lower in engagement surveys but doesn’t surface as a key driver of engagement – which is why we think it can be overlooked. However, in exit surveys and interviews, it’s often quite pronounced as one of the main reasons people leave, if they don’t feel
Recognition: Mattering Matters in your Employer Brand Read More »
Look for research on what employees want from their workplace and much is based on the internal drivers of the employee experience, such as work/life balance, training and career opportunities, culture and work environment, safety and wellbeing, salary and benefits. Few consider the external environment. But employees are people, and people are impacted by the polycrisis –
How the polycrisis impacts your employer brand Read More »
Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles
From Division to Cohesion: Aligning people, brands and business Read More »
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does
Employer Brand: People and Marketing Teams Working Together Read More »
Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package
The cost of focussing on customer acquisition Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June
Purpose, planning, values, engagement and innovation: key to navigating uncertainty Read More »
Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses
A great place to work includes contingent workforce employees Read More »
