In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned. Do you need to review your brand? Discover more bit.ly/THBC_TPO1
How brand delivers 36% growth Read More »
Invest in your brand up front and ongoing… it has the power to engage your people to consistently deliver experiences that engage your customers, growing your business and raising brand value. Discover more: bit.ly/THBC_TPO1
Brand is for life, not just for Christmas Read More »
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent),
Meet rational, emotional & societal needs to drive brand performance Read More »
Help everyone in your business understand and live your purpose and values – through engagement and alignment, understanding how to apply them to their everyday jobs and behaviours, and empowering them to do so. Some startling statistics from Gallup and Great Places to Work indicate that over 50% of managers and 60% employees don’t know what their company stands
Purpose & values need to be lived to deliver against your brand promise Read More »
Businesses forget that your customers are prospective employees and employees are current or prospective customers. By aligning your customer and employer brands, it doesn’t matter who you are, the overall brand stands for the same thing in people’s minds; and as a business you have a better chance of employees delivering consistently against your promise
The missing link to customer retention is your employer brand Read More »
What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer
How healthy is your brand? #6 Read More »
Be distinctive. Be meaningful. Be consistent. A #healthybrand has a distinctive brand identity – naming and architecture; visual, verbal, sensorial and behavioural identity – that reflects what you stand for and is consistently represented across everything you are say and do. So that people can easily find your brand amongst the clutter, associate meaning and
How healthy is your brand? #4 Read More »
A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its
How healthy is your brand? #3 Read More »
In a world where we’re overloaded with choice and bombarded with 1000s of messages across a proliferation of media channels, alignment of people and brands is key for healthy business results. Gallup research indicates that when consumers are aligned with a brand they give it twice as much share of wallet vs those not aligned. A
How healthy is your brand? #2 Read More »
The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building
How healthy is your brand? #1 Read More »
