marketing

Engaging comms: Westpac – Live life with a field force

Leave a Comment / customer journey, direct marketing, health, fitness & wellness, marketing / By

What a brilliant piece of DM (direct mail)! This is one of the best I’ve seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window.  Not only is it personalised, but it taps into my […]

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#healthybrand: youi get me. youi get marketing.

Leave a Comment / brand, communication, customer journey, experience, marketing / By

I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price

#healthybrand: youi get me. youi get marketing. Read More »

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