Attracting, retaining and engaging talent, customers and investors are key challenges for business in the future. Is your brand ready to help your business get ahead? Discover more bit.ly/THBC_TPO1
Brand drives acquisition, retention and engagement Read More »
From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole. In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you
In the face of divisive beliefs and behaviour, brands bring unity Read More »
Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%. With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1
Brand drives performance by 240% Read More »
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate. http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/ Full Blog: To grow your business in 2017, build your brand before communicating Marketing & advertising is the most popular ways that companies plan
To grow your business, build brand before communicating Read More »
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned. Do you need to review your brand? Discover more bit.ly/THBC_TPO1
How brand delivers 36% growth Read More »
Invest in your brand up front and ongoing… it has the power to engage your people to consistently deliver experiences that engage your customers, growing your business and raising brand value. Discover more: bit.ly/THBC_TPO1
Brand is for life, not just for Christmas Read More »
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent),
Meet rational, emotional & societal needs to drive brand performance Read More »
The healthy brand links brand to bottom line: 1. Identify KPIS, measures and monitoring process up front 2. Link KPIS to strategy and activity via horizon plan, annual marketing plan, customer journey and indicative conversion expectations 3. Review performance as relevant: 3 hours (execution/media timing), 3 days (execution/media placement), 3 months (creative strategy/media plan), 6-12 months (brand strategy –
How healthy is your brand? #7 Read More »
What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer
How healthy is your brand? #6 Read More »
A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem. Inspiring creative and media to engage consumers, employees and key stakeholders across the marketing and media mix, to meet commercial objectives. For example Axe/Lynx solves a problem of confidence from a product (sweat) and consumer perspective (get
How healthy is your brand? #5 Read More »
