brand

Top 10 Brand & Marketing Priorities and Practical Recommendations for Medium Business

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We shared with First 5000 our top 10 brand and marketing priorities and practical recommendations for medium business.  http://www.first5000.com.au/blog/priorities-practical-recommendations-mid-market/ Full Blog Here: Looking at medium business with a strategic brand and marketing lens, Rachel Bevans of the Healthy Brand Company offers priorities and practical recommendations for the mid market. We define marketing as the means by […]

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Attract people to authentically deliver against your brand promise

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We spoke to First 5000 about building an employer brand that is aligned to your corporate and/or customer brands to attract people who can authentically deliver experiences against your brand promise.  Read more: http://www.first5000.com.au/blog/grow-need-people-attract-people-need-employer-brand/ Read the full story here: Employing new staff is one of the five top strategies for growth in 2017, according to

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Think emotional connection to create your compelling employer brand & EVP

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75% of candidates say employer brand is important to their decision to join a company, yet there is a disconnect between what people are seeking from employers and what they actually offer, particularly when it comes to ‘softer’, lifestyle and emotional (vs rational and material) benefits such as work life balance and a positive work

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Build and deliver a compelling brand promise

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Research indicates that a brand that holds a coherent, distinctive, compelling image or ‘promise’ in the marketplace, engages and empowers audiences to consistently deliver experiences against that promise, improving performance of your people, brand and business, and raising the brand value. With that level of impact, do you need to review your brand? Discover more

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Every one delivers brand

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Whether you’re a product or service brand, global or local, working in customer, employee or corporate marketing, communications and experiences, our whitepaper on the Power of 1: One brand, People first provides insights into building a compelling brand promise against which every one and every experience delivers. Are your people and brand ready to deliver

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In the face of divisive beliefs and behaviour, brands bring unity

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From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole.  In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you

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