Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenarioYou’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login...

Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands...

The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like...

Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they're building a sustainable business and brand. This case study was written for First5000, Australia's professional network for mid-sized business About IQumulate IQumulate Premium Funding...

Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they're doing differently in response to Covid-19. This case study was written for First5000, Australia's professional network...

Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they're doing differently in response to Covid-19. This case study was written for First500, Australia's professional network for mid-sized business Setting the context The core business of Les...

An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform...

Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form - aligning customers, employees and...

Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2,...