brand

The team that brands together, stands together

Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it. …

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Life's pretty straight without twists and turns…

Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel the same way. Give your customers the opportunity to explore the unknown, expand their horizons not narrow their world. When you’re planning your brand and comms, think about how you …

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Encouraging mature women to Zestify your life

Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing.   Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a …

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Start with the 90:9:1 principle and work to increase engagement and the 9:1 #healthybrand

Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!!  I recall learning the 90:9:1 principle many years ago and have been referencing it since, …

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