Research indicates that a well-executed brand strategy has the opportunity to drive performance related business outcomes by 240%, double share of wallet, treble advocacy and increase retention by 37%. With numbers like that, do you need to review your brand? Discover more bit.ly/THBC_TPO1
Brand drives performance by 240% Read More »
With marketing and advertising high on the agenda for medium-sized businesses to grow, we spoke to First 5000 about building your brand promise and making sure you can deliver against it, before you communicate. http://www.first5000.com.au/blog/to-grow-your-business-in-2017-build-your-brand-before-communicating/ Full Blog: To grow your business in 2017, build your brand before communicating Marketing & advertising is the most popular ways that companies plan
To grow your business, build brand before communicating Read More »
In our whitepaper on aligning people and brands, we uncover research that indicates aligning employer and consumer brands delivers 36% growth in shareholder value in 5 years, yet only 11% of companies are aligned. Do you need to review your brand? Discover more bit.ly/THBC_TPO1
How brand delivers 36% growth Read More »
Invest in your brand up front and ongoing… it has the power to engage your people to consistently deliver experiences that engage your customers, growing your business and raising brand value. Discover more: bit.ly/THBC_TPO1
Brand is for life, not just for Christmas Read More »
Brands need to meet rational, emotional and societal needs to engage customers and employees and drive brand performance. The edelman study indicates that “when all three need states [rational, emotional AND societal] are met simultaneously, the impact is an 11 percent lift, on average, on consumer actions such as purchase (8 percent), defend (10 percent),
Meet rational, emotional & societal needs to drive brand performance Read More »
The healthy brand links brand to bottom line: 1. Identify KPIS, measures and monitoring process up front 2. Link KPIS to strategy and activity via horizon plan, annual marketing plan, customer journey and indicative conversion expectations 3. Review performance as relevant: 3 hours (execution/media timing), 3 days (execution/media placement), 3 months (creative strategy/media plan), 6-12 months (brand strategy –
How healthy is your brand? #7 Read More »
What does this mean? 1. Everything sings from the same hymn sheet – driven by the brand idea. We use the brand experience wheel to consider implications of the brand idea on all areas of the brand experience during the brand strategy stage to stress test the brand idea and then identify touch-points (both consumer
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A #healthybrand builds a creative platform where consumer, category and brand/product truths meet to solve the problem behind the problem. Inspiring creative and media to engage consumers, employees and key stakeholders across the marketing and media mix, to meet commercial objectives. For example Axe/Lynx solves a problem of confidence from a product (sweat) and consumer perspective (get
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A #healthybrand has a compelling brand idea that reflects and speaks to the consumer, as much as it is about the brand. ‘Don’t hold back’ drives everything the Jeep brand is, says and does – from its cars to its customer service to its comms. It also talks about the consumer ‘not holding back’ and its
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Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum
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