Content
Content
What we think
Inspired by our clients’ challenges and own experiences, our articles address the many and varied aspects of brand, employer brand and sustainable business.
alignment
Activating employees as authentic brand influencers
Brand reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ...
education
Education is more powerful than medication: 10 critical factors for healthy fat loss
I was fortunate to have attended and presented at FILEX 2016 Convention in Melbourne over the weekend. Imagine being surrounded by the energy of 2000 ...
brand
The team that brands together, stands together
Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers ...
customer journey
Life's pretty straight without twists and turns…
Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel ...
brand
Know your values
People are naturally drawn towards businesses, brands and people with similar or complementary values. The challenge is that we all too often listen to our ...
brand
Encouraging mature women to Zestify your life
Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing. Offering ...
brand
Larktale fits your world
Larktale is an innovative new brand of Australian prams and strollers, inspired by the Northern Beaches’ fun-loving lifestyle. The brain-child of entrepreneur, Simon Whiston, Larktale ...
alignment
Motivating people to build healthy brand-driven business, inside and out
My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns ...
Uncategorized
About THBC: What do you do?
Was chatting to a lady in an art gallery who’s an artist and poet, and thought the conversation was worth sharing… Lady: And what do you ...
Create business, brand and stakeholder value
Work with us to engage your employees, customers and stakeholders to build, align and activate brand, employer brand and sustainable business strategies. We’d love to help you create meaningful value for your employees, customers and stakeholders that achieves healthier results.