Life's pretty straight without twists and turns…
Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel the same way.
Give your customers the opportunity to explore the unknown, expand their horizons not narrow their world.
When you’re planning your brand and comms, think about how you can help your customers explore and discover new things, rather than trapping them in a one way dead end street, in a vortex of replay and repeat.
Give them opportunities to be surprised and delighted. Inspire them. Help them grow.
Written by Rachel Bevans
Rachel is the healthy brand champion, owner and managing director for strategy and planning, of The Healthy Brand Company.
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© 2016 The Healthy Brand Company Pty Ltd