27 Jan #healthybrand: Lorna Jane Active
We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that lives up to the image they portray because the brand is driven by a purpose that is lived by their people – the founder, employees and consumers – and communicated consistently across every single touch-point.
We believe the Lorna Jane brand does just this.
On the brand’s website, founder Lorna Jane Clarkson states “Our vision extends beyond the product. We don’t just sell activewear, we sell an active way of life. Our garments encourage women to achieve their best through Active Living and ultimately reach their full potential.” “Our customers are the culture and essence of our brand and their loyalty has always been incredibly special to me. When people wear Lorna Jane they are telling the world they want to be fitter, healthier and live a more inspirational life.”
Having a purpose beyond your product and service is absolutely key to embedding your brand in the heads, hearts and hands of your customers and compelling them to not just buy the product but live the brand, be part of it and be involved in creating its future.
From the founder’s tweets and the brand’s instagram posts, to their MoveNourishBelieve campaign, website and community, we’re constantly and consistently inspired to live active every day.
We’re not the first to put Lorna Jane in the spotlight, the Australian founder has deservedly won many awards for her brand and business. So what better way to celebrate the week of Australia Day than to celebrate Lorna Jane as a #healthybrand.