We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that lives up to the image they portray because the brand is driven by a purpose that is lived […]
#healthybrand: Lorna Jane Active Read More »
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities
Discover Mineler: the global digital mining marketplace Read More »
Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU. Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and
Raymond Neto takes it to the next level Read More »
Healthy New Year! Most people seem to have health-related New Year’s Resolutions – whether that’s reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less – so it seems timely to update our health trends. We’ve been posting these primarily on Facebook so if you haven’t liked us
Trends in Health and Creating your healthy brand-driven business Read More »
O K so I’ve been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important for building a database of ‘my’ customers and readers, social media has been my ‘go-to’ solution for speed to keep you, and me, up-to-date. What I’ve observed over the last
Trends in Health : experts need to sustain value as we reach the tipping point Read More »
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!! I recall learning the 90:9:1 principle many years ago and have been referencing it since,
Nothing annoys people (yes those fans, followers, customers, consumers, clients are people) more than being ignored and feeling unimportant. If you spend less time telling people what you think is important and more time conversing with people to make them feel important and find out what’s important to them, your brand relationship will be stronger
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension in your life, to solve
Are the lazy days of technology over? Read More »
What a brilliant piece of DM (direct mail)! This is one of the best I’ve seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window. Not only is it personalised, but it taps into my
Engaging comms: Westpac – Live life with a field force Read More »
