The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified […]
Brand is your Compass to Navigate Change Read More »
It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on delivering profits for shareholders to creating long-term sustainable value for all stakeholders. Around the same time, New Zealand was in the press for its Wellbeing Budget, ex-Unilever Paul Polman and
Rethink Growth: Identifying Strategic Opportunities Read More »
Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written for First 5000. Stakeholder demand for organisations to be responsible is increasing We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP26 literally around the
Sustainability inspires business, brand and employer brand transformation Read More »
Our Managing Director, Rachel Bevans, analyses a recent experience to consider the cost of focusing on customer acquisition without a balanced approach to retention. The scenario You’re a loyal customer of 10 years with a monthly subscription service, costing $102 a month. You go to login to your account and see exactly the same package
The cost of focussing on customer acquisition Read More »
Our Managing Director, Rachel Bevans, gathers insights from latest research to understand the relationship between trust and alignment. Trust in brands is low A recent study by Havas found that only 39% of brands are seen as trustworthy, with 71% of consumers having little faith that brands will deliver on their promises. These findings highlight
Mind the gap: when people, brand and business are disconnected Read More »
The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight
CareFlight: Building brand reputation and trust Read More »
Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that
IQumulate: Building a sustainable business and brand Read More »
Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise
Les Mills: Uncertainty provides opportunity Read More »
An integrated wellbeing framework, whether Wellbeing Budget, Doughnut Economics or a version thereof, that integrates physical, mental and emotional, social, financial and environmental wellbeing, provides a better balanced scorecard and platform for positive action by governments, businesses, brands and individuals alike. Is this the platform that will shift us from survive to thrive and set
Time to Thrive: Creating the Future through an Integrated Wellbeing Framework Read More »
Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity
Building trust in uncertainty calls for alignment Read More »
