brand

Be more human: The human centric organisation and experiences

First appearing in First5000 Why are humans orchestrating less than optimal human experiences?  Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than …

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Does your brand deliver against its promises to customers and employees?

The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of 50 percentage points between aligned and not …

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The power of alignment: employee and company purpose and values

Research by Gallup indicates that “When workers are engaged but not aligned with their organisation’s brand, it limits their power to create an engaging customer experience that will actually drive earnings per share.” We ran a small scale “pulse” survey to have a look at the impact of employees who agreed/strongly agreed that they were …

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Building brands people trust

Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with …

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The value of values

 A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around values. Not …

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trust

Do your employees trust you?

A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched in January. Employer-employee: the most trusted relationship Of all …

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Aligning people and brands when everything is changing

Insights into the challenges and way forward for delivering corporate, customer and employer brand strategies and campaigns during organisation and environment change. Everything is changing It’s widely accepted that everything is changing and at an increasing rate. The business environment is changing, with technological advancements and industry disruption, shorter innovation cycles, changing customer expectations and needs, …

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How does your brand positioning drive objectives?

6. What is your distinctive, relevant and compelling brand idea that drives everything you are, say and do? Building upon your proposition, your brand positioning will help you create a unique image in people’s minds. Look at customer values and competitors to identify the space your brand can occupy. Define your purpose and values that …

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Fuelling greatness for SUMO means employee wellbeing at the heart of the brand

We shared with First 5000 our latest thinking on placing wellbeing at the heart of the employer brand. Having recently worked with SUMO Salad on developing their positioning for and aligning their customer, corporate and employer brands, we’ve used this as a case study to prove the point.  http://www.first5000.com.au/blog/put-employee-well-heart-brand-healtheir-results/ Full blog here: Embedding employee wellbeing …

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Reasons why and ways how to talk to people vs relying solely on data

Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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