values

From Division to Cohesion: Aligning people, brands and business

Leave a Comment / alignment, brand, brand strategy, business strategy, consumer understanding, culture, customer experience, employee experience, employee value proposition, employer brand, purpose & values, strategy, sustainability, sustainable business, trust / By

Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles […]

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Brand is your Compass to Navigate Change

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The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified

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Employer Brand: People and Marketing Teams Working Together

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Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand.  There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does

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purpose

Purpose, planning, values, engagement and innovation: key to navigating uncertainty

Leave a Comment / business strategy, culture, employee experience, employee value proposition, employer brand, engagement, innovation, purpose & values, research, strategy, sustainability, sustainable business / By

With optimism amongst mid-sized businesses reported to be increasing, our Managing Director, Rachel Bevans, spoke to a group of leaders to understand what’s driving this. Purpose, planning, values, engagement and innovation are five key areas helping mid-sized businesses navigate uncertainty. This article was written for First 5000 where it was first published on 15th June

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great place to work

A great place to work includes contingent workforce employees

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Our Managing Director, Rachel Bevans, discusses the relevance of including valuable contingent workforce employees in the employee value proposition (EVP) consultation process, in order to become a “great place to work”. This article was written for First 5000 where it was first published on 4th June 2021. The contingent workforce: employees we rely upon As more businesses

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employee value proposition

Build an employee value proposition to attract, retain, engage the right talent

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Our Managing Director, Rachel Bevans, gives an overview of the state of the nation for talent and provides some insights into developing your employer brand and employee value proposition. This article was written for First 5000 where it was first published on 16th May 2021. State of the nation for talent Looking beyond COVID-19 with

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CareFlight: Building brand reputation and trust

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The Healthy Brand Company worked with CareFlight delivering research and strategy to align employees, community donors, business and government customers, building brand reputation and trust. This case study was written for First5000 in conjunction with Fiona Jackson, Head of Media, Communications and Marketing for CareFlight. Background Like most not-for-profits and many medium sized organisations, CareFlight

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IQumulate: Building a sustainable business and brand

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Rachel Bevans from The Healthy Brand Company interviewed Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand how they’re building a sustainable business and brand. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short term loans to business customers that

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IQumulate: Empowerment, trust and agility

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Rachel Bevans from The Healthy Brand Company interviewed Wayne Tower, Chief Commercial Officer and Sophie Arkelidis, Head of Brand and Marketing at IQumulate Premium Funding, to understand what they’re doing differently in response to Covid-19. This case study was written for First5000, Australia’s professional network for mid-sized business About IQumulate IQumulate Premium Funding provides short

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Les Mills: Uncertainty provides opportunity

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Rachel Bevans from The Healthy Brand Company interviewed Ryan Hogan, CEO of Les Mills Asia Pacific to understand what they’re doing differently in response to Covid-19. This case study was written for First500, Australia’s professional network for mid-sized business Setting the context The core business of Les Mills Asia Pacific (LMAP) lies in licensing exercise

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