If you’ve been listening over the last few months/years, you’ll likely have noticed my increasing frustration at the state of marketing and influencers trying to carve their niche. I don’t understand why people keep battling brand vs CX (customer experience) when CX is part of...

Overview: This is the follow up article to "Redefining data ecosystems for the data economy" written for First 5000. In this article we explore the value of a single data ecosystem technology - that integrates internal and external, structured and unstructured data, from legacy systems...

8. Your brand-customer experienceEach area of the brand-customer experience or marketing mix contributes to your objectives- Product, range, packaging and innovation cycle- Service proposition and innovation cycle- Price and promotional pricing- Place/Distribution- Place/Store & Online environments- People- ProcessWhat do you need to do differently in order to achieve...

Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences. We shared our reasons why and ways how to talk to customers and employees...

We build brand promises that people want to keep. What do we mean by this? For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers...

Businesses forget that your customers are prospective employees and employees are current or prospective customers.By aligning your customer and employer brands, it doesn't matter who you are, the overall brand stands for the same thing in people's minds; and as a business you have a...

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points:1) involve all audiences to make sure you're seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and...