In most M&A integrations, the financial model gets all the attention while the brand gets treated like a redesign project. According to a study analysing over 40,000 acquisitions across 40 years, 70% to 75% of deals fail to achieve their stated objectives, with strategic misalignment posing a risk throughout the deal lifecycle. Intentionally using your
M&A: ESTABLISH GOALPOSTS FOR ALIGNMENT EARLY Read More »
For many businesses we work with, recognition tends to score lower in engagement surveys but doesn’t surface as a key driver of engagement – which is why we think it can be overlooked. However, in exit surveys and interviews, it’s often quite pronounced as one of the main reasons people leave, if they don’t feel
Recognition: Mattering Matters in your Employer Brand Read More »
Look for research on what employees want from their workplace and much is based on the internal drivers of the employee experience, such as work/life balance, training and career opportunities, culture and work environment, safety and wellbeing, salary and benefits. Few consider the external environment. But employees are people, and people are impacted by the polycrisis –
How the polycrisis impacts your employer brand Read More »
Sustainability isn’t one line on a survey – it’s a range of attributes, behaviours and ways of living that consumers may not even consider as ‘sustainable.’ Critics say sustainability isn’t a real decision driver: ask consumers if it’s important and they don’t behave as if it is (the say-do gap); ask them to rank what
Beyond the Survey: How Sustainability Actually Shows Up in People’s Lives Read More »
Managing Director, Rachel Bevans, provides our perspective on the findings from Edelman’s Trust Barometer 2026 and key takeaways for aligning people, brands and business for healthier results. Living in your bubble is a protection mechanism. It allows individuals to create a controlled, predictable, and comfortable environment to manage stress, anxiety, fear and distrust. These bubbles
From Division to Cohesion: Aligning people, brands and business Read More »
Josh Bersin is known for his work in employee experience including his latest book “Irresistible: The Seven Secrets of the World’s Most Enduring, Employee-Focused Organizations.” In his webinar this week on “Market Trends 2025: AI, HR and What’s next in 2026”, Bersin identified that there are so many opportunities for people to reinvent themselves in
Defining growth for the future of work Read More »
The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified
Brand is your Compass to Navigate Change Read More »
It was only 5 years ago that various bodies across Europe, UK, US and Australia redefined the purpose of a company from a focus on delivering profits for shareholders to creating long-term sustainable value for all stakeholders. Around the same time, New Zealand was in the press for its Wellbeing Budget, ex-Unilever Paul Polman and
Rethink Growth: Identifying Strategic Opportunities Read More »
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does
Employer Brand: People and Marketing Teams Working Together Read More »
Our managing director, Rachel Bevans, encourages seeking the goodness in your sustainability plan to inspire business, brand and employer brand transformation, whilst avoiding greenwashing. Written for First 5000. Stakeholder demand for organisations to be responsible is increasing We’re now living in the decade towards 2030 UN Sustainable Development Goals, and with COP26 literally around the
Sustainability inspires business, brand and employer brand transformation Read More »
