consumer understanding

In the face of divisive beliefs and behaviour, brands bring unity

From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole.  In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you […]

In the face of divisive beliefs and behaviour, brands bring unity Read More »

How healthy is your brand? #1

The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

How healthy is your brand? #1 Read More »

Intrinsic Motivation: Seek the fire inside

I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in ‘our gym’ for a whole 26 days, until Australia Day or up to 2 months through to the end of summer and the beach signalled by Sydney’s Mardi Gras. It

Intrinsic Motivation: Seek the fire inside Read More »

The great undo: Who is driving Aspiring to a Natural Lifestyle?

The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s been happening and want to do something about it. Many

The great undo: Who is driving Aspiring to a Natural Lifestyle? Read More »

The great undo: Aspiring to A Natural Lifestyle

Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t support it… All of the BUTS and the HOW TOs

The great undo: Aspiring to A Natural Lifestyle Read More »

The great undo. Our perspective on 'being healthy' towards 2020

As we catapult towards 2020 amidst the conflicting pros and cons of progress – industrial development, technological advances, further education and learning Vs societal breakdown, obesity and disease, climate change – stress is our No. 1 enemy, time our most valuable asset, and good health the symbol of our success. Work – Life balance has

The great undo. Our perspective on 'being healthy' towards 2020 Read More »

Scroll to Top