consumer understanding

Reasons why and ways how to talk to people vs relying solely on data

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Whether its to develop your instinct beyond the numbers, joint he numbers or add a visual image to the numbers, talking to your customers and employees is invaluable to build your brand, communications and experiences.  We shared our reasons why and ways how to talk to customers and employees versus relying solely on data. http://www.first5000.com.au/blog/time-talk-rather-relying-data/

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How good is your promise?

Leave a Comment / alignment, brand, communication, consumer understanding, customer journey, employer brand, engagement, experience, integration, marketing, marketing planning, purpose & values, strategy / By

We build brand promises that people want to keep.  What do we mean by this?  For marketing and advertising to be most effective, employees and customers need to know what your brand stands for, and be aligned to your brand. This ‘promise’ is what employees and customers expect your brand to deliver consistently across every

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In the face of divisive beliefs and behaviour, brands bring unity

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From packaging and palm oil, to poverty and disadvantage, to protection of our personal identity and financial assets, people look to business for leadership in social, environmental and economic matters that influence society as a whole.  In research, consumers are filled with frustration and the cry of can’t: ‘I can’t do it on my own’ ‘One person can’t make a difference’ ‘Why can’t you

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How healthy is your brand? #1

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The #healthybrand consistently engages customers, employees and key stakeholders throughout your continuous strategic planning process. Two key points: 1) involve all audiences to make sure you’re seeing your brand from all sides; getting people involved up front means you can cover off any issues before they arise and they’ll be naturally more engaged for implementation; facilitates building

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Intrinsic Motivation: Seek the fire inside

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I read a post this morning mocking the ‘January crowd’ at the gym – when us regulars are understandably frustrated by fighting for space in ‘our gym’ for a whole 26 days, until Australia Day or up to 2 months through to the end of summer and the beach signalled by Sydney’s Mardi Gras. It

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The great undo: Who is driving Aspiring to a Natural Lifestyle?

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The sweet spot is Generation X. As digital natives who have watched and experienced over time their Baby Boomer predecessors create and decimate health, wealth and relationships – at a personal, community and global level – this connected bunch seem the most aware of what’s been happening and want to do something about it. Many

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The great undo: Aspiring to A Natural Lifestyle

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Many people talk about wanting to live a more Natural Lifestyle and are trying to do something about it BUT don’t know what to do, don’t have enough time, don’t have the money, they’ve tried it and it doesn’t work, their family and friends don’t support it… All of the BUTS and the HOW TOs

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