The modern world is defined by constant and rapid change – driven by technology, global markets, geopolitical events and shifting social expectations. As organisations and the markets in which they operate change and grow, your brand provides a steady compass to guide business strategies and initiatives. But is your brand fit for purpose? We’ve identified […]
Brand is your Compass to Navigate Change Read More »
Our Managing Director, Rachel Bevans, outlines the fundamentals of Employer Brand and where this shared understanding already exists in your People and Marketing teams to facilitate working together to build your Employer Brand. There is still quite a bit of mystery and misunderstanding about Employer Brand, what it is and what skills it needs. Does
Employer Brand: People and Marketing Teams Working Together Read More »
Purpose-led leadership aligns people, planet and profit Purpose-led leaders agree that the role of a business is to create long-term value for all stakeholders, achieving the triple bottom line of people, planet and profit. This is alignment in its purest form – aligning customers, employees and key stakeholders around a common purpose, values and identity
Building trust in uncertainty calls for alignment Read More »
Businesses need to invest in the long term or risk being stuck in an endless cycle of cash flow challenges. First published in First 5000. Short-term financial priorities rule the mind-set of many mid-sized business Having worked with mid-sized businesses, and evident in research by KPMG1 BDO2, Grant Thornton3 and the Australian Government Department of
In it for the long term: business, brand and marketing strategy Read More »
First appearing in First5000 Why are humans orchestrating less than optimal human experiences? Recently my feed has been inundated with articles talking about the need for organisations to become human centric and experiences to become more human. I shake my head and wonder where did it all go wrong? Why are humans orchestrating less than
Be more human: The human centric organisation and experiences Read More »
The hypothesis (our approach) Aligning people, brands and experiences around a common purpose, values and idea ensures the brand consistently delivers against its promise to customers, employees and stakeholders. The reality (our survey) Our pulse survey indicates what the situation really looks like: There is a gap of 50 percentage points between aligned and not
Does your brand deliver against its promises to customers and employees? Read More »
Overview: This is the follow up article to “Redefining data ecosystems for the data economy” written for First 5000. In this article we explore the value of a single data ecosystem technology – that integrates internal and external, structured and unstructured data, from legacy systems and new technologies, in real-time, with data protections – in
One Brand. One Experience. One Data Ecosystem Technology Platform Read More »
Research on trust and reputation. Brands such as Qantas, Bunnings, Toyota, ALDI win across research on trusted brands. Salmat indicates that the top reason why Australian consumers continue to buy a specific brand (beyond price and quality) is because they trust the brand = 67% Reptrak concurs with purchase intent +6.3% amongst corporate brands with
Building brands people trust Read More »
A discussion on the opportunity to develop values as distinctive drivers for your organisation, its people and brands. As first written for First 5000. Off the back of Royal Banking Commission Report and the fourth edition of the ASX Corporate Governance Councils’ Principles and Recommendations, there has been a lot of discussion around values. Not
The value of values Read More »
A look at the findings from the 2019 Edelman Trust Barometer and implications for brand, employer brand and business results. In the wake of the Banking Royal Commission Report, it’s worth taking a close look at the findings from the 2019 Edelman Trust Barometer Global Report launched in January. Employer-employee: the most trusted relationship Of all
Do your employees trust you? Read More »
