Motivating people to build healthy brand-driven business, inside and out

My response to a Simon Sinek post and discussion thread on customer first or employee first.

Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point.

Motivating people to build healthy brand-driven business, inside and out.

You can read the blog here. http://blog.startwithwhy.com/refocus/2012/07/dont-trust-companies-who-put-customers-first.html

Written by Rachel Bevans
Rachel is the healthy brand champion, owner and managing director for strategy and planning, of The Healthy Brand Company.
Feel free to share and acknowledge the source
© 2016 The Healthy Brand Company Pty Ltd

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