Did your results wane last year?
Is your brand equity strong?
Do your customers know and value what you stand for?
Do you want to attract new customers to grow, perhaps a different type of customer?
Has the market and competitor context changed?
Are your people motivated to reflect and deliver your brand?
Is your brand reflected consistently across every touch-point?
Do you need a more fertile platform for creativity and innovation?
Whether you’re looking to shift your brand positioning, reinvigorate your brand identity and/or make your brand work harder – aligning internal and external brands, integrating touch-points and linking brand to bottom line through the customer journey – now’s a good time to review, re-evaluate and redirect for healthier results.
Written by Rachel Bevans
Rachel is the healthy brand champion, owner and managing director for strategy and planning, of The Healthy Brand Company.
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© 2015 The Healthy Brand Company Pty Ltd
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