What goes on inside is reflected on the outside and vice versa.As true for people as it is for brands and business.
You can’t promise onething in your advertising, without delivering it across every single touch-point. You say you’re friendly, open and approachable. Everything you do has to be friendly,open andapproachable. Your products, services and experiences. Accessibility to your products, service and experiences through where you offer them (website, stores etc) and price. Your people and processes. No stone unturned.
That’s why we build brands that drive business, aligning internal and external brands – corporate, consumer, employer – and integrating all brand experiences – product, service, communications, people, process, distribution and pricing – to ensure perception and experience is one.Healthy on the inside and out.
If you’re interested in understanding more on how we go about it, please firstname.lastname@example.org
Written by Rachel Bevans
Rachel is the healthy brand champion, owner and managing director for strategy and planning, of The Healthy Brand Company.
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© 2016 The Healthy Brand Company Pty Ltd
Image Copyright Sandra Haro