Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it. […]
The team that brands together, stands together Read More »
People are naturally drawn towards businesses, brands and people with similar or complementary values. The challenge is that we all too often listen to our head and heart before our gut, our natural instinct. Which means you’re listening to external influences instead of your own internal ones. That’s why it’s so important to define your
Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing. Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a
Encouraging mature women to Zestify your life Read More »
Larktale is an innovative new brand of Australian prams and strollers, inspired by the Northern Beaches’ fun-loving lifestyle. The brain-child of entrepreneur, Simon Whiston, Larktale is designed to fill a gap in the market for a range of prams and strollers that look great; are highly manoeuvrable, strong and light; with design features that make
Larktale fits your world Read More »
My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point. Motivating people to build healthy brand-driven
Motivating people to build healthy brand-driven business, inside and out Read More »
Did your results wane last year? Is your brand equity strong? Do your customers know and value what you stand for? Do you want to attract new customers to grow, perhaps a different type of customer? Has the market and competitor context changed? Are your people motivated to reflect and deliver your brand? Is your
Transform your brand. Transform your business. Read More »
We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring. In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not
I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business. Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your encouragement. An amazing 4 days of high energy people
Leaders keep learning at FILEX2015 'Inspiring Greatness' Read More »
Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks. To achieve long-term success, your fitness business needs to stand for something – and continually deliver against it. As a
Brand fame. Business gain. Read More »
It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people
#healthybrand: Lego power Read More »
