health, fitness & wellness

#healthybrand: Lorna Jane Active

We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that  lives up to the image they portray because the brand is driven by a purpose that is  lived […]

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Raymond Neto takes it to the next level

Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU.  Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and

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Trends in Health : experts need to sustain value as we reach the tipping point

O K so I’ve been a bit quiet on the blogging front. Whilst I know theoretically that sending people back to my website is important for building a database of ‘my’ customers and readers, social media has been my ‘go-to’ solution for speed to keep you, and me, up-to-date.  What I’ve observed over the last

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Launch of fitnessU challenges the category

More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for

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Are the lazy days of technology over?

Technology makes us lazy. How often have you seen statements like these? Manufacturing makes us lazy about nutrition TV, Internet and Gaming make us lazy about activity Search makes us lazy about knowledge Social media makes us lazy about relationships The whole purpose of technology is to take away the tension in your life, to solve

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Engaging comms: Westpac – Live life with a field force

What a brilliant piece of DM (direct mail)! This is one of the best I’ve seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window.  Not only is it personalised, but it taps into my

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Engaging comms: Feel Good Cafe – where social media sharing is a small price to pay for healthier food choices

Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff.  With the Weight Watchers brand suffering from ‘brown paper bag’

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#healthybrand: health.com.au is Uncomplexicated

After looking into @youi as a case study of a #healthybrand a few weeks ago, and being rather frustrated with my current health insurance provider, I was wondering when someone would develop a simple, customer-centric online health fund. Enter health.com.au ‘health insurance with a healthy attitude’. Although it seems I’m slightly behind the eight ball – they

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The great undo: The Healthy Workplace

The Great Undo is The Healthy Brand Company’s perspective on ‘being healthy’ towards 2020. Aspire: to A Natural Lifestyle and The Healthy Workplace. Action: Everyday steps to your personal Purpose. Appreciate: the journey by choosing when, where and how to be Connected and Disconnected. Having spent a few months talking about living a natural lifestyle, the

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