Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people's hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together - all we need is a few...

This article caught my eye this week, having spent a solid stint in premium spirits http://www.psfk.com/2012/09/bombay-sapphire-place-of-origin.html.The Glenfiddich Distillery was key to our proposition to underpin the brand heritage and product integrity - always produced end-to-end at source in Speyside. It was also well-visited by brand lovers...