‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/
Purpose aligned and experience integrated Read More »
Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel the same way. Give your customers the opportunity to explore the unknown, expand their horizons not narrow their world. When you’re planning your brand and comms, think about how you
Life's pretty straight without twists and turns… Read More »
Larktale is an innovative new brand of Australian prams and strollers, inspired by the Northern Beaches’ fun-loving lifestyle. The brain-child of entrepreneur, Simon Whiston, Larktale is designed to fill a gap in the market for a range of prams and strollers that look great; are highly manoeuvrable, strong and light; with design features that make
Larktale fits your world Read More »
We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring. In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not
Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks. To achieve long-term success, your fitness business needs to stand for something – and continually deliver against it. As a
Brand fame. Business gain. Read More »
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities
Discover Mineler: the global digital mining marketplace Read More »
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!! I recall learning the 90:9:1 principle many years ago and have been referencing it since,
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
What a brilliant piece of DM (direct mail)! This is one of the best I’ve seen. Having picked it up from the front, I nearly threw it out at the post office and then I saw the back through the nearly full DL clear window. Not only is it personalised, but it taps into my
Engaging comms: Westpac – Live life with a field force Read More »
I’m on the constant lookout for healthy brand companies – those with a brand idea that is aligned internally and externally and integrated across all touch-points of the brand experience. My most recent experience is with youi. Within the insurance supermarket – a largely commoditised marketplace with 100s of products, limited point of difference, price
#healthybrand: youi get me. youi get marketing. Read More »
