brand

Encouraging mature women to Zestify your life

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Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing.   Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a […]

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Motivating people to build healthy brand-driven business, inside and out

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My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point. Motivating people to build healthy brand-driven

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Empowering Lasting Behaviour Change in fitness and good health: Australian Fitness Network's Diploma of Leadership, Coaching and Mentoring

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We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring.  In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not

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Leaders keep learning at FILEX2015 'Inspiring Greatness'

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I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business.  Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your encouragement.  An amazing 4 days of high energy people

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Brand fame. Business gain.

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Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks.  To achieve long-term success, your fitness business needs to stand for something – and continually deliver against it. As a

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#healthybrand: Lego power

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It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people

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#healthybrand Art Series Hotels Group

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The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said ‘I think art is about asking lots of questions’.Life itself is about asking lots of questions,isn’t it? 😉 I was tidying up yesterday and came across his print that’s on the back of the welcome pack you receive at The Cullen one

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#healthybrand: Lorna Jane Active

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We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that  lives up to the image they portray because the brand is driven by a purpose that is  lived

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