smartrobbie

Motivating people to build healthy brand-driven business, inside and out

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My response to a Simon Sinek post and discussion thread on customer first or employee first. Why either or? Build a brand-driven business that aligns internal (employees) and external (customers) brands around your purpose or ‘why’ to ensure your brand consistently delivers against your promise, across every single touch-point. Motivating people to build healthy brand-driven […]

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Building brand-driven business that's healthy, inside and out

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What goes on inside is reflected on the outside and vice versa.As true for people as it is for brands and business. You can’t promise onething in your advertising, without delivering it across every single touch-point. You say you’re friendly, open and approachable. Everything you do has to be friendly,open andapproachable. Your products, services and

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Empowering Lasting Behaviour Change in fitness and good health: Australian Fitness Network's Diploma of Leadership, Coaching and Mentoring

Leave a Comment / brand, brand identity, content strategy, customer journey, digital, education, health, fitness & wellness, marketing planning / By

We’re proud to have worked with and learnt from the experienced and passionate team over at Australian Fitness Network on their latest innovation – the fitness industry’s first Diploma of Leadership, Coaching and Mentoring.  In a world where obesity, diabetes and depression are increasing, good health is desirable but many people are talking the talk but not

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Leaders keep learning at FILEX2015 'Inspiring Greatness'

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I was thrilled for the opportunity to speak to fitness industry leaders convention #FILEX2015 #InspiringGreatness on Build your Brand, Build your Business.  Thanks to the delegates for listening and participating; to the Network team for the opportunity and your support; and to fellow presenters for your encouragement.  An amazing 4 days of high energy people

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Brand fame. Business gain.

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Australian Fitness Network asked me to write this article for the run up to my FILEX2015 #InspiringGreatness session on Build your Brand. Build your Business. To find out more about FILEX or Australian Fitness Network, follow the hyperlinks.  To achieve long-term success, your fitness business needs to stand for something – and continually deliver against it. As a

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#healthybrand: Lego power

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It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people

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#healthybrand Art Series Hotels Group

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The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said ‘I think art is about asking lots of questions’.Life itself is about asking lots of questions,isn’t it? 😉 I was tidying up yesterday and came across his print that’s on the back of the welcome pack you receive at The Cullen one

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Disconnect to Reconnect… a macro #Health #Trend gaining momentum, what action are you taking?

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A fellow I follow on Instagram, posted this yesterday, using Einstein’s quote to sum up the fear that technology has indeed surpassed interaction to the detriment of healthy minds and lives. I hear you. But I’m also moved to see a movement fighting against this gaining momentum. Disconnect to reconnect is one of the macro

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