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Gain brand momentum by engaging employees

Companies with highly engaged workforces outperform their peers by 147% in earning per share. Yet 87% of employees are not engaged at work. Source: Gallup Research That means 13% of employees are engaged vs a benchmark of 75% – a whole 62% to bring over to the healthy side! Massive opportunity for brands to gain momentum […]

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Purpose aligned and experience integrated

‘In 2017 companies need to focus on delivering a strong purpose and understand how the experience touches customers and employees alike’ Tom Adams, FutureBrand. We must be onto something! Read the full article here https://www.marketingweek.com/2016/07/22/google-has-the-most-scope-for-future-growth-but-apple-tops-the-latest-futurebrand-ranking/

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Activating employees as authentic brand influencers

Brand‬ reputation is increasingly important for recruiting employees. http://www.cmo.com.au/article/603165/report-shows-brand-reputation-attracts-aussie-job-seekers/ As word of mouth is the most trusted source of information, leading companies are activating employees as brand ambassadors and giving them the tools to communicate the right messages about your brand. The key to authenticity is a strong employer brand. Who better to share the real love for

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Education is more powerful than medication: 10 critical factors for healthy fat loss

I was fortunate to have attended and presented at FILEX 2016 Convention in Melbourne over the weekend. Imagine being surrounded by the energy of 2000 fitness leaders and subject experts who individually are committed to making themselves, their clients and the nation a fitter and healthier place. Coming together once a year to improve and

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The team that brands together, stands together

Employees are the most powerful force together yet unpredictable in their individuality. That’s why we work with your employees – as well as your customers – to understand their values and needs, perceptions and experiences to build the brand. Then again working with your employees and customers for engagement in the brand to activate it.

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Life's pretty straight without twists and turns…

Do you feel that digital algorithms have narrowed your world so you only see what you’ve seen before? It’s boring. Guess what… your customers feel the same way. Give your customers the opportunity to explore the unknown, expand their horizons not narrow their world. When you’re planning your brand and comms, think about how you

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Encouraging mature women to Zestify your life

Owner, head trainer and lifestyle educator, Robyn Foy, identified a gap in the market for encouraging mature women to improve their personal wellbeing.   Offering research-based information and customized training programs, Zestify Personal Training delivers online packages with personal encouragement and support by phone, email and skype, optional face-to-face consultations in Eastern Sydney and a

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