It made me so happy to read that Lego is now the most powerful brand in the world. Why? In a high-tech world that has, for many, numbed creativity and imagination, encouraged superficial relationships, and driven instant gratification and a return to materialism – Lego is exactly the opposite, inspiring creativity and imagination in people […]
#healthybrand: Lego power Read More »
The art of living fearlessly, quote from Adam Cullen (1965-2012) who also said ‘I think art is about asking lots of questions’.Life itself is about asking lots of questions,isn’t it? 😉 I was tidying up yesterday and came across his print that’s on the back of the welcome pack you receive at The Cullen one
#healthybrand Art Series Hotels Group Read More »
We’re constantly on the look out for examples of brands that we consider a #healthybrand. Not specifically in the health, fitness & wellness industries, rather defined as ‘healthy on the inside and out’, with an experience that lives up to the image they portray because the brand is driven by a purpose that is lived
#healthybrand: Lorna Jane Active Read More »
Mineler is a new global platform for mining people and companies to connect, share knowledge and bid for work and supply contracts. Created in response to the challenging market conditions – rising operating costs, lower levels of productivity, skills shortage and delayed dissemination of technology and innovation – Mineler encourages collaboration to open up opportunities
Discover Mineler: the global digital mining marketplace Read More »
Raymond Neto is a top tier personal trainer, training out of Fitness First Newtown a nd Rockdale, and Pro-trainer for fitnessU. Having served in the Royal Australian Navy for 6 years and been a bodybuilder for 10, Ray knows what it means to be consistently challenged – it takes effort and discipline, setting goals and
Raymond Neto takes it to the next level Read More »
Healthy New Year! Most people seem to have health-related New Year’s Resolutions – whether that’s reducing alcohol, eating more healthily, practising meditation and mindfulness, taking up the gym or simply moving more and sitting less – so it seems timely to update our health trends. We’ve been posting these primarily on Facebook so if you haven’t liked us
Trends in Health and Creating your healthy brand-driven business Read More »
Happy to stumble across this, this morning: as a great follow on from my prior post encouraging brands to have a two-way conversation with their consumers; and breathing a sigh of relief that its relevant thinking in today’s digital world!! I recall learning the 90:9:1 principle many years ago and have been referencing it since,
More than a course, its a lifestyle. Australian Fitness Network launches fitnessU online fitness qualifications that fit your lifestyle, mentored by a network of Pro-Trainers, so you can go for it in your study, career and life. CREATING THE fitnessU BRAND Since November, we’ve been working together to create a new brand of fitness education. Having supported the careers of fitness professionals for
Launch of fitnessU challenges the category Read More »
Research conducted by Weight Watchers UK indicated that women in the UK are confused when it comes to beginning a change in diet, with 52% not knowing how to begin their weight loss journey and 8% feeling confident about making healthier food choices. Scary stuff. With the Weight Watchers brand suffering from ‘brown paper bag’
Purpose inspired. Aligning internal and external brand. Commercial and creative. Entrepreneurial spirit. Tapping into people’s hearts and minds to motivate behaviour change. Archetypes. Storytelling. Visualisation. Small is the new big. Work/life blend. Connected/Disconnected. So many observations coming together – all we need is a few more Healers at the top! http://www.psfk.com/2014/04/david-howitt-heed-your-call.html
CEO of the Future: Commercial and Compassionate Read More »
